In the past several weeks, Subway sandwich shop has been promoting the $5 footlong sandwiches. For lunch, my co-worker has been kindly sharing the other half with me. I watched the counter person removing the bread roll from this heat and humidity controlled bread box. And I thought I could make that slightly browned soft exterior with soft crumb inside using Jamie Oliver's hotdog formula. So I went to work. I was bit disappointed with forming and shaping the bread. But I was very thrilled to see my dough well kneaded and formed the best 'window pane' after 25 - 30 min of kneading. It was already past my bed time, but the bread smell so good and look very inviting, and I had to butter one up to taste the fresh baked bread. Chef Oliver's formula is awesome! The dough produced a nice soft sandwich roll that remained soft after several hours and after a couple of days. With fresh vegetables from the garden, it made a great sandwich bread/roll.